For this brochure, it needed to be a six-panel letter fold (portrait or landscape) that includes a perforated "mail-in" and coupon. Content-wise it needed to include a headline, three subheads, a map, and no words on the cover of it.
Research and Brainstorming
Brainstorming headlines and different edible flora
This assignment is when I really figured out what kind of company I wanted Bella Flora to be. Because all we're told is basically "Bella Flora is a flower company specializing in unique floral bouquets" so, naturally, I needed to do anything other than traditional uses of flowers.
On my brain map, I explore what kind of non-traditional (for the United States at least) uses of flowers. The two I felt most strongly about were edible flowers, and "bath tea" for aromatherapy, both for just good Instagram-worthy imagery.
I wish I looked into more examples of pamphlets and brochures that fold out longways instead of the classic horizontal way, especially because that's the style I ended up going for.
A lot of the examples I looked at also tended to be more graphics-heavy than photography or text-heavy and towards the end of the research project, I wanted to look more into how people were using and treating their photos in their brochures.
Once I settled on doing recipes for the brochure, I also looked more into edible flora itself and recipies.
Thinking of a headline was a disaster, and I wouldn't get a good one until moving onto the magazine ad. I still am fond of "Food for Bees is Food for Me" but it was a little to cheesy for my brand.
Sketches and Doodles
Since I settled on a "theme" I had to get to work figuring out a layout. Oh lord, I'm not sure I'll ever successfully make a "shell." Layout is frick fracken hard, and it offers a low dopamine reward for me since I don't know anyone who can appreciate a good layout, so all my layouts (most layouts anyone does) go underappreciated. I try to take time to appreciate a layout so that whoever painstakingly did it did so not in vain.
Overall I think these are my most successful sketches and doodles of the class so far, and I think that really did me good here since near the end I felt like I practically pulled what I had out of my ass for the pre crit.
Before I decided to go the recipe route, I had a difficult time figuring out exactly how I wanted to do this. Should I educate someone on the different flavor profiles? Should I go flavor profile but give general examples of what you can put them in (ie use spicy flowers in tea) but not give any actual recipe?
Thumbnails
I think the recipe route ended up being a really strong route to go. It gives someone an entry point to edible flora that isn't intimidating, gives a coupon for the store and encourages them to try it as a call to action, and hopefully keep the brochure at the end of the day.
My original idea was to do little polaroids with the titles, but it became too much like a caption rather than a heading and that was an issue, I was also really in love with the idea
Computer Progressions
V1.A Inside for pre crit
full sized assembled
V1.B outside for pre crit
full sized assembled
V2.A Inside
V2.B Outside
V3.A Inside
I swear the green is not that noxious gassy
V3.B Outside
I have many fatal flaws, one of them is thinking all my flaws are fatal, the other is that I either over save my changes into new docs, or I just save over everything, guess which one I did for the brochure?
I DID do black and white progressions but never bothered to print them out or save it as their own file because obviously why would I do that? So I feel like I might as well have skipped it altogether but gonna trust that it helped me out in the end (fingers crossed). Luckily, I have several progressions printed out and marked up, so there's proof I did SOMETHING in terms of revisions n such.
Lord help me Kerry, I swear I'm trying my best out here.
I don't know how to do coupons, every iteration of the coupon I made is the weakest point of each one in my opinion. I'll have to do some more research on that.
Final Digital
Final Assembled
